Opportunity Cost of Equity in CRE: A Guide for Business Owners

For business owners, equity trapped in real estate can present a significant opportunity cost. While real estate can be a valuable investment, it’s important to analyze the potential returns of deploying that equity in a business with high margins.

Opportunity cost is the potential benefit that is lost when choosing one investment opportunity over another. In this case, the opportunity cost of equity trapped in real estate is the potential returns that could be earned by investing that equity in a high-margin business.

For example, let’s say a business owner has $500,000 in equity tied up in a rental property that generates $50,000 in annual rental income. While this may seem like a good return on investment, it’s important to consider the potential returns that could be earned by deploying that equity in a business with a 30% profit margin.

If the business owner were to invest that $500,000 in a business with a 30% profit margin, they could potentially earn $150,000 in annual profits. Over a 10-year period, this would result in $1.5 million in profits, compared to the $500,000 in rental income earned from the real estate investment.

Of course, investing in a business comes with its own risks, and it’s important for business owners to conduct thorough due diligence before making any investment decisions. However, for business owners who have experience in a particular industry or who identify a particular business opportunity, it may be worth considering the potential returns that could be earned by deploying equity from a real estate investment into a high-margin business.

One of the benefits of investing in a high-margin business is that it can provide a steady stream of income and potential for long-term growth, while also offering greater control over the investment compared to a passive real estate investment. In addition, investing in a business may offer tax benefits and other advantages that are not available through real estate investments.

Business owners should carefully evaluate the potential returns of each investment opportunity and weigh the risks and rewards before making any investment decisions. It’s important to consider not only the potential returns of each investment, but also the level of risk, the level of control over the investment, and any tax implications.

In conclusion, business owners should analyze the opportunity cost of equity trapped in real estate and consider the potential returns that could be earned by deploying that equity in a high-margin business. By carefully evaluating the risks and rewards of each investment opportunity, business owners can make informed investment decisions that align with their financial goals and objectives.

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Matt McParland

Senior Vice President, Acquisitions / Chicago, IL

As Senior Vice President of Acquisitions and head of Haven’s Chicago office, Matt is responsible for originating new sale-leaseback opportunities for the company, bringing over 9 years of real estate advisory experience to the firm. Prior to joining Haven, Matt served as Vice President in the Net Lease Investment group at Mid-America Real Estate, a Midwest advisory firm specializing in the acquisition and disposition of retail properties throughout the United States. Throughout his career, Matt has facilitated more than $400 million in total real estate transaction volume.

Matt received a B.S. from The University of Iowa and is a licensed real estate broker in the State of Illinois.

John Bradley

partner / Franklin, tn

As Partner of Haven, John is head of originations for the company. He is also a member of Haven’s Executive Committee.  

Prior to Haven, Mr. Bradley led various real estate syndications, completing over $100 million in sale-leaseback transactions throughout the U.S. & Canada, as well as participating in several multi-family acquisitions totaling 1,000+ units.  Prior to that, John spent a decade in credit risk, where he facilitated the purchase and sale of residential and commercial assets to institutional investors.  John’s experience across the real estate spectrum, on both the advisor and principal sides, brings unique insight and perspective to Haven’s clients.

Mr. Bradley has a B.S. from Niagara University.